You don't need PR expertise to tell whether an agency is good at it. You need to follow their reasoning, and know which questions a media list can't answer for you.

High standards are easy to talk about. They become real when the brief is wrong, the work needs changing, something goes badly, or somebody has to make the harder call. This is what we expect from ourselves at BRANDTHINK.

A marketing strategy should tell you what to prioritise and what to leave out. Here's the test that shows whether a strategy document actually does that.

It has come to our attention there is an ongoing scam being perpetrated in our company name. The scam involves some sort of "task system" that claims to make payments to victims.

Please note that the above activity using our company name is illegitimate and false. We do not conduct any affiliate programs or payment programs of such nature and neither does Lazada in general.

We urge you NOT to provide any personal information especially financial information.

Happy Women's Day from all of us at BRANDTHINK Malaysia!

A message from our General Manager, LS Chia: “Today, as we celebrate International Women's Day, my thoughts linger with pride on all the amazing women in our team. Those in their 20s, 30s, the freshies, the odds-defiers, newlyweds, and new moms—all brimming with potential, crafting a path of their own.”

Do you believe in creating great work, understand the challenges and dedication required to do so, and believe that doing great work involves influencing those around you to believe the same?

We are looking for someone who believes can helps us be better.

春江水暖鸭先知 - An old Chinese idiom that in literal sense means "If the waters of the river become warm in the spring, the ducks will be the first to know."

It's essential to draw vital lessons from observations behind that saying. An expert in the field would see where the wind blows and where the tides will change. In this sense, when the river's waters become warm enough to swim and hunt.

We're extremely delighted to announce that we have just signed on Baskin-Robbins Malaysia as a client! The team at @brandthinkmy is excited to be working on the iconic ice-cream brand and is hard at work developing campaigns for the brand here in Malaysia. Stay tuned! We're on it. A round of ice-cream for everyone!

The Year of the Tiger is upon us and we just can’t describe the feeling of hope and determination we’re having right now. It’s been an intense year and our hope is that the Tiger will roar in 2022!

We will be closed for the Lunar New Year from 31 Jan to 6 Feb 2022 and we’ll be back on 7 Feb 2022. Here’s wishing you an amazing year ahead!

Proliferating as the social platform for the youngest generation, Tik Tok shares short-form videos between fifteen to sixty seconds in length, featuring interactive content from lifestyle, beauty, fashion, and entertainment such as shorts and dance moves. Beauty content, in particular, is very popular, covering beauty hacks, reviews and tutorials. Here are some of the beauty TikTokers to watch on TikTok:

Have you ever wondered why there's a gap between what people say versus what people actually do?Ask consumers in a research study some questions, and you'll get back answers on attitudes, perceptions and motivations. We form opinions and hypothesis on behavioural patterns based on this. But in real-world practice, responses differ from data on the ground.

Dads are often stereotyped as strong, courageous heroes. And sometimes, that drives the intense need to show the strong side and hide any vulnerabilities. But there is courage in vulnerability. That is one thing dads are well-positioned to teach us, how to show courage in failure.

There's this TedTalk by one of our favourite actor, Joseph Gordon-Levitt, who spoke about the powerful feelings we get from "getting attention" and "paying attention". The talk, titled "How Craving Attention Makes You Less Creative", explores the idea of how being creative as a means to get attention fundamentally makes the work less creative.

"One of the great challenges in this world, is knowing enough about the subject to think you are right. But not enough about the subject to know you are wrong." - Neil deGrasse Tyson

The most successful marketing campaigns are those that impact the funnel. Each campaign wins when they meet the objectives of each step of the funnel, from building awareness of the brand to creating education and conversion opportunities.

Whatever form and discipline of communications we practice - Public Relations, Marketing communications or Stakeholder communications - we can draw lessons from the pandemic that highlights the ever-increasing need for its effective practice.