There's this TedTalk by one of our favourite actor, Joseph Gordon-Levitt, who spoke about the powerful feelings we get from "getting attention" and "paying attention". The talk, titled "How Craving Attention Makes You Less Creative", explores the idea of how being creative as a means to get attention fundamentally makes the work less creative.

"One of the great challenges in this world, is knowing enough about the subject to think you are right. But not enough about the subject to know you are wrong." - Neil deGrasse Tyson

The most successful marketing campaigns are those that impact the funnel. Each campaign wins when they meet the objectives of each step of the funnel, from building awareness of the brand to creating education and conversion opportunities.

Whatever form and discipline of communications we practice - Public Relations, Marketing communications or Stakeholder communications - we can draw lessons from the pandemic that highlights the ever-increasing need for its effective practice.

At BRANDTHINK, we have been thinking and working around building a sustainable work culture for some time. As a company, we see what the perceptions are about marketing agencies. We decided that's not how we want to operate.

Progress in any one of these pillars would be impactful, but a lasting one requires progress on all fronts.

As an agency in marketing, we work with various platforms, including Facebook, Instagram, Google, and others, to run targeted advertising on behalf of clients. We have a stake in this. However, we believe that privacy is a good thing.

They say that our media reflects the conversation of our time as it shapes it. Since the pandemic onset, there has been a major structural shift in Malaysia's media landscape. Our media landscape has shifted and morphed in that time, and old titles had to shut down. In its place blooms new purveyors of our collective conversation. Take a look at these eight new titles that have launched since the pandemic began.

It was around the 5th time we were asked “your team are all girls?" that it dawned on us that we must have been a rare sight. For the past year, we have produced more than 50 live streams, virtual events, private virtual workshops and virtual shoots that it never occurred to us that our team would be a rare sight.

BRANDTHINK Malaysia has announced that Chia Li Sing will be taking on the role of General Manager, effective immediately. The appointment comes on the back of a challenging year as she leads the agency’s initiatives to start on a footing of growth for 2021. Throughout 2020, the agency has embarked on a transformation programme that saw a refinement of practices within the agency, shifting of capabilities to include live-streaming, e-commerce marketing capabilities as well as regional communication planning.