At BRANDTHINK, we have been thinking and working around building a sustainable work culture for some time. As a company, we see what the perceptions are about marketing agencies. We decided that's not how we want to operate.

Progress in any one of these pillars would be impactful, but a lasting one requires progress on all fronts.

As an agency in marketing, we work with various platforms, including Facebook, Instagram, Google, and others, to run targeted advertising on behalf of clients. We have a stake in this. However, we believe that privacy is a good thing.

They say that our media reflects the conversation of our time as it shapes it. Since the pandemic onset, there has been a major structural shift in Malaysia's media landscape. Our media landscape has shifted and morphed in that time, and old titles had to shut down. In its place blooms new purveyors of our collective conversation. Take a look at these eight new titles that have launched since the pandemic began.

It was around the 5th time we were asked “your team are all girls?" that it dawned on us that we must have been a rare sight. For the past year, we have produced more than 50 live streams, virtual events, private virtual workshops and virtual shoots that it never occurred to us that our team would be a rare sight.

BRANDTHINK Malaysia has announced that Chia Li Sing will be taking on the role of General Manager, effective immediately. The appointment comes on the back of a challenging year as she leads the agency’s initiatives to start on a footing of growth for 2021. Throughout 2020, the agency has embarked on a transformation programme that saw a refinement of practices within the agency, shifting of capabilities to include live-streaming, e-commerce marketing capabilities as well as regional communication planning.

It’s no secret. Our agency is 96% women. Not by design. Not by coincidence. But by the sheer fact that many of these women are simply champions in their own right. Raise a glass to them. 🥂 #IWD2021 #InternationalWomensDay

Today, we are 20. What started as a year of promise and celebration is turning out to be a year defined by tenacity in the face of adversity.

Etude Malaysia has rolled out a series of digital marketing projects called “Etude Darling” featuring up and coming local personalities to front some of their social content every month. The on-going project aims to add a sense of realism to the brand with a more human touch and by adding a localised and relatable voice and face to the brand to fit the community.

BRANDTHINK PR Sdn Bhd will today be changed to BRANDTHINK Malaysia Sdn Bhd, a name we have used for years but now officially reflected in our business registration. Beginning 27 July 2020, we will also be moving to a new home: Level 8, Vertical Corporate Tower B, Bangsar South, 59200 Kuala Lumpur.

We asked Malaysians across different age groups and locations to understand their confidence in going out to explore the world again, where, and what their motivations may be, particularly in relation to domestic and international travel. The aim is to help marketers and brands cast a picture of what the lifestyle and travel sentiments currently look like presently.

Updated: May the Fourth, 2020 - As announced by the Prime Minister of Malaysia, the Movement Control Order that has been in effect since 18 March will ease on May the Fourth, 2020. At this juncture, our teams will continue to operate remotely and our physical office remains closed until further notice.

Our team developed research to determine the key impact the continuing pandemic will have on product launches, PR campaigns and events. The result is insights that might provide some answers to some key questions we may have and how it might impact future marketing plans, during the current movement restrictions or in the short to medium term after restrictions are lifted.

BRANDTHINK Malaysia introduces “PlainLanguage”, a marketing planning service that helps explain complex ideas to clients, consumers and the general public. The service prioritises simplicity as a way to address the current complex state of marketing simply, clearly and effectively.

As we begin to adapt to the current challenging business climate, we created a quick guide on how to think around recovery and some thoughts on what you can do right now. Here are some key considerations to think about when planning for the eventual recovery.

Today, there are now more women leaders, more champions that have risen to leadership roles. The women in this office are key to this, and they are leading and mentoring more women leaders across the organisation. You can see them rise together if you pay close enough attention.

This Valentine’s Day campaign plays on the art of chocolate gifting for the ones you love. As part of the new launch, Etude House Malaysia ran a giveaway via its agency BRANDTHINK Malaysia for customers to surprise their special someone with a special chocolate box complete with a personalised love letter from the winner, Play Cupid Conversation Cards, and Hershey’s mini chocolates.